Do you request for a tissue or a Kleenex when you need one? Do you request for a cola or a Coke when you buy a meal at a fast-food restaurant? What happens if you cut yourself? Do you search for a Band-Aid or a plastic bandage?
These are known as proprietary eponyms, and they represent the pinnacle of brand awareness. These brands are becoming so well-known that they have supplanted generic terms for comparable products in our language.
According to , having a brand or product get to be a proprietary eponym is the ultimate expression of brand awareness (sorry, Pepsi). Although you may not be able to accomplish this with your small business, that doesn't mean you can't do a lot more to increase brand awareness.
No matter how good your products and services are, how much money you spend on marketing campaigns, and how much time you spend on media platforms, your company won't get very far if it doesn't have a distinct brand to distinguish itself. Your brand combines your company's name, logo, products, and content to create an experience for your audience and customers. It is the aspect of a company that customers come to trust that puts them ahead of their competitors.