Websites are the key. "Invest in a good website and make sure the copy on the website tells a story - an effective narrative," says Dukas, "Your website should engage visitors and demonstrate a good understanding of what you do,
what you stand for and why potential consumers Color Correction Service should do business with you. 8. Plan ahead for a potential crisis. “Brands need to plan for the worst-case scenario and, in a crisis, anticipate a scandal,” says Dukas. A negative situation can range from a senior executive leaving the company, to a sexual harassment complaint or a discrimination situation,