Launching new sports FIFA Coins.Soccer is the planet's most popular sport, and there's no better way to capitalize on that curiosity than just by releasing more experiences on the greatest and fastest-growing gaming platforms, that can be cellular devices. EA has already experienced great success with FIFA Mobile at Asia where the game has 21 million players. But there's much more to come.
It just recently announced a brand new license expansion with the Union of European Football Associations (UEFA), which is the governing body of European soccer. As a part of this arrangement, EA will establish multiple cellular offerings within the FIFA franchise, such as a free-to-play PC variation. The company believes that these games can hit 80 million players in over 15 countries.
The impending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will help EA in this extensive expansion strategy across EA Sports. Glu Mobile will help grow EA Sports franchises on mobile, provided the success Glu Sports has had with its Harness Sports Baseball franchise. And now EA believes Codemasters, which owns high racing games like F1, DiRT, along with Project Cars, will empower EA Sports to innovate and expand its global audience for racing entertainment.
Wilson said on the current earnings call that this is just the start. EA is currently relaunching its school soccer company, which is now under development. There is also an expansion in another game, which Wilson would not name, launching next financial year.
What is the financial cheap FIFA Mobile Coins opportunity?EA estimates the worldwide market for sports video games is around $11 billion with $7 billion on console and PC, although the market for mobile is 4.3 billion.