"Misue Bingcheng" brainwashing song, you should be able to hum it anytime, anywhere. The author summarizes some thoughts on its brand positioning and communication, and shares it with you. Recently, I was brainwashed by a song "You love me, I love you, Michelle Bingcheng is sweet", three lyrics, Chinese version, English version, Japanese version, Korean fax number database version, Thai version, Ghost animal version, Rap Versions, etc., there are only the versions you can think of, and there are all kinds of versions. While all kinds of versions swept the Internet, they successfully brainwashed all kinds of netizens. According to network statistics,
so far Douyin has played nearly 1.4 billion related themes, and Weibo has nearly 600 million, plus more than 60 million data from station B. This song is fax number database adapted from the classic American folk song "Oh! Suzanna"'s "Michelle Bingcheng" brand theme song, just relying on these three lyrics, has exceeded 2 billion views, and quickly became a divine comedy on major short videos and media sites. In just a few days, after 24 years of establishment, Michelle Bingcheng,
which is mainly rooted in third- and fourth-tier cities, and has almost no brand influence in first- and second-tier cities, quickly swept through major media fax number database websites, and made "real" and "cheap". , "conscience" and other brand words are imprinted in the minds of most people. 1. Super symbols are super brands The explosion of the theme song of the Michelle Bingcheng brand is due to the right time and place, but the reason is more of a human effort. The brand is spread with the common natural symbol of "snowman", combined with the well-known folk songs, through adaptation and remodeling to become a super symbol.